| The Rise of Inbound Marketing: Adapting Marketing to Changing Customer Behaviors and Demands. SDSIC. Online marketing and social media have dramatically changed the marketing practice. From garage startups to board rooms, a new billion-dollar question now reverberates: “Is marketing as we know it really dead?” Marketing is still about knowing your audience. However, the tools and tactics we employ to get to know and engage our target customer have indeed changed – as has how we define and measure success. Attend this session to learn how social media, and more specifically the “inbound marketing” and “content marketing” movements are transforming marketing the same way electronic media forced print media to re-invent itself (or else face certain death!). See http://www.sdsic.org |
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