| Gamification Workshop. Got Game? Gamification Techniques for Entertainment and Media Executives: Applying the Latest in Social Game Mechanics and Techniques to Boost Engagement and ROI. One of the hottest trends in marketing right now is called Gamification. This unique workshop co-hosted by two leading companies in Gamification, Bunchball and Badgeville, will show you the latest in how some of the world’s leading media companies and brands - such as NBC, Warner Bros., MySpace, Hasbro, UBM, Comcast, and ABC - are using fundamental human engagement techniques, used in the game industry, such as reward, status, achievement, competition and self-expression in their media and marketing mix. See http://lagamesconference2011.eventbrite.com/?ref=ebtn |
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