| How to Grow and Monetize a Loyal User Base. Dealmaker Media. Building brand loyalty among today's marketing-savvy consumers can be like asking a serial divorcee like Liz Taylor to marry you after the first date and expect a life-long commitment. Chances are you'll be dumped as soon as something new struts by. Attracting and retaining a loyal user base is key to running a successful company. You can't afford to let your customers be lured away by someone else's latest release at sxsw... But with all the talk about game mechanics and leveling-up users with the promise of shiny, digital badges - you have to know what your users are actually motivated by, and plan your roadmap accordingly. Panel includes: Babette Pepaj, BakeSpace.com; David Tyler, BunchBall; Kevin MacLean, SapientNitro; Dennis Fong, Raptr; Dan Gould, Namesake. See http://www.acteva.com/booking.cfm?bevaid=215545 |
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