| Marketing 101: The Real Story. AccessEN. We all know what marketing is…or do we? This compelling panel will put to rest the burning questions in any organization and (most certainly) solve the dividing lines that occur in every company…who does what! We will discuss the age-old questions. What is the difference between marketing, PR and product marketing? Is marketing a profit center or an expense of doing business? Should the product marketing team exist in product development? How does the marketing team liaise with other constituencies? Is employee appreciation a marketing function? Can one FTE handle product marketing, corporate marketing & PR? See how clear definitions lead to more efficient organizations. See http://www.accessen.org |
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