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Using Desire and Emotion to Create Better Products
Date: June 15, 2011
Location:Los Angeles
Using Desire and Emotion to Create Better Products. pdmaLA. In today’s marketplace the bar has been raised. Today, the most successful products and brands go beyond satisfying needs, they create deeply meaningful relationship with customer. These relationships drive sales, create loyalty and inspire consumers to tell their friends. But as product developers and marketers, how do we go beyond satisfying needs, and move to a deeper level of engagement with consumers? See
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