Southern California High Tech Event Calendar
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| Using Desire and Emotion to Create Better Products |
| Date: June 15, 2011 |
| Location: Los Angeles |
| Using Desire and Emotion to Create Better Products. pdmaLA. In today’s marketplace the bar has been raised. Today, the most successful products and brands go beyond satisfying needs, they create deeply meaningful relationship with customer. These relationships drive sales, create loyalty and inspire consumers to tell their friends. But as product developers and marketers, how do we go beyond satisfying needs, and move to a deeper level of engagement with consumers? See http://www.pdmaLA.org/ |
| More information: http://www.pdmaLA.org/ | Download to Calendar  |