| "Specialty Consumer Product Companies in California" Los Angeles Venture Association. Southern California has been a longtime barometer of what is cutting edge in emerging consumer product markets. Tapping into the lifestyle images of the young, technologically savvy, sexy, and cool are what brand managers strive to integrate into their next hot product innovations. Despite the tradition of California casual, the marketing landscape is changing rapidly affecting business strategy and execution, the marketing function, and the ways in which organizations around the world reach their customers and consumers alike. Panel includes Steven Dietz, GRP Partners and Vera Van Ert, Wedbush Morgan Securities. See http://www.lava.org |
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