| Transformational Marketing. SoCalAMA. Featuring Mark Jeffery, Senior Lecturer of Executive Programs, Kellogg School of Management and Managing Partner, Agile Insights Today's marketing professionals are charged with doing more with less while driving revenues and profitability. To effectively accomplish this challenging mandate, it is critical to understand how data driven marketing has emerged as the newest strategy for delivering greater marketing ROI. Join author, researcher, and professor Mark Jeffery from the Kellogg School of Management to learn the results of the latest ground-breaking research and gain valuable insights from his new book, Data-Driven Marketing - The 15 Metrics Everyone in Marketing Should Know. See http://www.socalama.org |
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