| Using Social Media to Rediscover and Reinvent your Brand. Striking this balance is essential to effective brand marketing in the digital age, and those who do it well will breakthrough to new, niche audiences without sacrificing brand identity. This roundtable discussion will offer insights on how and why marketers decide to pursue bolder social media strategies to gain unique positioning and connect with online consumers. What are the risks? What are the rewards? What should marketers consider before diverging online and offline strategies? What makes some brands more successful than others. See http://socialmediaweek.org/event/?event_id=387 |
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