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Importance of Strategic Branding in New Product Development
Date: March 08, 2004
Location: La Jolla
"Importance of Strategic Branding in New Product Development" PDMA SoCal. Ray Baird, President of the leading Advertising, Public Relations, and e-Business Marketing firm of RiechesBaird, will explain why taking the time to create and cultivate a brand is essential to setting your products apart from the competition. You will learn how to establish and capitalize on the connection between the customers' expectations and the positioning of your brand. Ray will provide insights into creating an alignment between your brand and your new product development activity and how to create new brand identities. See
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