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Learning About Customers, Demystified
Date: March 16, 2004
Location: Irvine
"Learning About Customers, Demystified" PDMA SoCal. A majority of businesses today understand the need to bring information about their customer into their development process. Yet, many methods to get this data are sometimes regarded with fear & confusion. In this presentation, Steve will discuss the fundamentals of learning about customers, including "watching customers," "talking to customers," & "understanding their culture." Attendees will be given ideas on how to maximize the insights from their customer & how to better develop their overall efforts in gathering customer information. Speaker: Steve Portigal, Steve Portigal Consulting. See
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