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Segmenting Your Way to Higher ROI
Date: May 16, 2006
"Segmenting Your Way to Higher ROI" PDMA SoCal. Market segmentation is a powerful tool for focusing scarce resources, reducing risk and enjoying significantly above-average ROI, but unfortunately it is often done poorly. We will discuss: an approach to segmenting the market, common mistakes and pitfalls to avoid, and lessons learned Ė what worked, what didnít and why. This program is designed to provide practical tools and tips, especially for those of you who are not satisfied with the return on your marketing and product development expenditures. PDMA Socal. See
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