| Connecting the WHAT to the WHY in Web Analytics. SDSIC. Today’s fast paced businesses rely heavily on real-time insights from web analytics. Crucial data is used to improve customer experience, increase conversion/sales, develop customer loyalty and spread positive word-of-mouth. Yet with these powerful web analytics solutions, few businesses make the connection between WHAT customers are doing online and WHY they are doing it. WHY are customers completing sales or leaving the site? Speakers: Alex Genov, Lead User Researcher, Active.com; Randy Sieffert, Design Manager, Active.com; Leonard Mabasa, Senior Software Design Engineer, Active.com. See http://www.sdsic.org |
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