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The Digital Data Revolution
Date: January 31, 2012
Location:Culver City
The Digital Data Revolution. TCOSC. The amount of data available to businesses has been increasing exponentially. Data mining and analyzing large data sets-so-called big data-is becoming a competitive advantage, creating productivity growth, innovation, and consumer value in both B2B and B2C worlds. In addition, there are more places to mine data-- think of the millions of consumers using social networks--and increasingly sophisticated tools for doing so. The data revolution has important financial, social and legal implications. All business leaders need to understand the implications of big data, not just line managers or analytics geeks. The increasing availability and granularity of information about customers will create opportunities, but is also disruptive and raises privacy concerns. Join us for an evening where we bring local leaders in this emerging area together to discuss all of these issues. Panel includes: David Bakula, SVP, Analytics, Nielsen/SoundScan; Craig Benner, VP Sales, SpecificMedia; Tom Larkin, CEO, Share Magnet; Richard Neff, President, Neff Law Firm; Jeff Zwelling, CEO, Convertro.
Moderator: Ned Sherman, Digital Media Wire. See
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