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Managing Your Product/Service Lifecycle
Date: January 17, 2012
Managing Your Product/Service Lifecycle. Access OC. Your product is just about to go out the door. You’re reviewing your launch plan and task assignments. But how do you ensure that your product or service is what the customer really wants, needs and will pay for? How do you plan a roadmap to stay ahead of the competition while evaluating the myriad of new opportunities?
Join us on January 17th to discuss ways to manage the innovation process as you go to market, gather the right information for product development, create powerful product positioning and messaging, insure that your teams are in alignment, and prepare for a successful product launch and sustainable market and revenue growth. Panel includes: Dr. Tony Karrer
CEO/CTO of TechEmpower; Lisa Ames
Director of Marketing Programs for PivotLink ; Eileen Licitra
Product Strategy Consultant with Concentric Focus. See
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