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Do's and Don'ts of Internet and Web-based Marketing
Date: March 11, 2004
Location: Irvine
"Do's and Don'ts of Internet and Web-based Marketing" Business Marketing Association (SoCal BMA). The group will give a special update and discussion of the rapidly changing legal aspects of the medium that business marketers need to understand. Speaker David Michail, Los Angeles-based attorney, will share his first-hand views and experience on how the recent CAN-SPAM law will impact marketing campaigns as well as review issues in copyright and trademark law as they relate to online advertising such as work-for-hire arrangements, copyrights, licensing, Fair Use, trademark dilution and trademark infringement. See
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