| Incorporating Integrated Marketing Communications Into Your Business Plan. OCTANe. Financials? Check. Executive team? Check. IT? Check. Communications? Uh…
One of the most important aspects of a solid business plan is marketing communications. If you’re unable to articulately reach your customers, partners or investors through a comprehensive plan that provides the right message via the most appropriate media channels, then you’re missing out on the opportunity to successfully drive your business. Geoff Mordock and Mike Rose of Fleishman-Hillard will elaborate on the various things to be considered as you’re putting together your plans, providing insight on developing messaging, targets, partners and vehicles for your communications. See http://incorporatingmarketingcomplan.eventbrite.com/ |
RSS