Mobile Marketing. CommNexus. There's been a lot of excitement in the mobile advertising space lately as recent announcements from Facebook, Twitter, Google, and Apple, etc. have sparked a renewed interest in the industry. The mobile phone is the perfect platform for marketers to engage consumers wherever they may be. Marketers understand this and it's now a big area for future advertising budget dollars and overall industry growth. In fact, Gartner Research predicts the mobile advertising industry to grow from $3.3B in 2011 to more than $20B by 2015. See http://www.commnexus.org/programs/special-interest-groups/event_20120529.php |