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Driving Purchase Decisions in the Social Media Era
Date: November 15, 2012
Location:Costa Mesa

Driving Purchase Decisions in the Social Media Era. TCOSC Marketing & Sales Executives Society. Social media is evolving rapidly and is dramatically altering how purchase decisions are made. As a marketer, this means that your ability to influence purchase decisions will be increasingly determined by what customers' social networks think about your product - in real-time. Bill Parkes, Chief Digital Officer of nFusion, will discuss the changes that are already underway, the changes coming soon, and how both consumer and B2B marketers need to adjust their approach now to influence the rapidly evolving purchase decision process. Through the course of this presentation, Bill will discuss: The fundamental changes in the way people are making purchase decisions and why Customers' new expectations of your business or brand from a digital perspective; Key considerations to incorporate into your company's marketing strategy. See
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