| Signature Speaker Series - Clark Kokich, Chairman, Razorfish. American Marketing Association. Three years ago CMO's were demanding to see proof that digital marketing works. Today, they're demanding programs across a dizzying array of digital devices and platforms. Now there's only one person who can stop the march to digital, and that's the CEO. Many, if not most CEO's are terrified by the pace of change. Although they've accepted the old ways of marketing aren't working like they used to, they haven't embraced the digital age and are not convinced new digital strategies and media tactics are good enough to get the job done. In this talk, Razorfish chairman Clark Kokich will explain exactly what CEO's need from our industry in order for them to fully embrace the future of digital marketing. See http://marketing-event-orange-county-march-es2005.eventbrite.com/ |
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