| CE Brands, Tech Companies: Start Your Search Engines. CommNexus. This was the headline of an article published by the Consumer Electronics Association in its member magazine Vision, focusing on how online search engine marketing (including both SEO and paid search), coupled with high-quality social media programs and content marketing initiatives, are becoming essential for effective CE product and technology marketing strategies. Increasingly, both BtoC consumer electronics brands and BtoB technology component providers - from Lenovo and Nikon to Intel and IBM, just to name a few - are directing more of their overall marketing efforts and investment dollars toward paid and organic search campaigns supported by strong content marketing programs. PANELISTS: LuRae Lumpkin, VP, Global Paid Media, Covario; Jeff MacGurn, VP, Earned Media Services , Covario. MODERATOR: Rick Clancy, Covario. See http://www.commnexus.org/programs/special-interest-groups/event_20130311.php |
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