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Networking and Big Data Panel presented by eSage Group and AMA Los Angeles
Date: June 06, 2013
Location:Los Angeles
Big Data and Marketing Integration: Unleash the Marketing Potential of Big Data (and Small Data) Panel. AMA Los Angeles. The customer data that companies collect from such sources as websites, social media, CRM, POS, digital advertising and mobile is exploding. As the quantity of this valuable marketing data grows exponentially, so does the amount of untapped insights that can be extracted! As marketers, we want to use these insights as a “secret weapon” to better understand and engage with our customers and ultimately drive revenue. But how do we manage this data to make it truly usable? See
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