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Startup Founder 101: Who is your Customer?
Date: October 10, 2013
Location:San Diego
Startup Founder 101: Who is your Customer?. At Start-up Founder 101, aspiring and early-stage startup founders can hear candid talks by successful local mentors, learning the best practices, strategies, and mistakes to avoid. This talk will focus on the basics of how to identify who are your customers, how to size the market and identify competitors. Do competitors matter and why? How do you define your competitive landscape? How do you identify and interview potential customers? What are some tactics for effective surveying? Liz Gasser leads strategy and corporate development activities across Qualcomm Technologies' portfolio of emerging businesses. Works with executive management to identify and pursue promising new opportunities, including via M&A. See
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