| Learning to Win: Driving Innovation with Big Data & Analytics. The big data phenomenon has dramatically changed the business landscape and presents new opportunities and challenges across industry sectors. The USC Institute for Communication Technology Management (CTM) and Penn Schoen Berland invite you to join us as we lead a workshop that will both highlight the value of big data & analytics and provide frameworks, best practices, and discussion sessions to enable business professionals to better leverage analytics within their organizations. Andrew Claster, Deputy Chief Analytics Officer for President Barack Obama's 2012 re-election campaign, will discuss how analytics informed the Obama campaign's fundraising, messaging, communications and voter contact strategies, and how the lessons learned can be applied to sales, marketing, customer service and corporate communications. See http://www.marshall.usc.edu/news/events/2014/learning-win-driving-innovation-analytics |
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