| Satisfied Customers Are Not the Loyal Ones, Advocates Are. TCVN. What is the difference between a satisfied customer and an advocate? How do you turn satisfied customers in advocates? Why is this important in today’s marketplaces? What really makes customers loyal? In today’s markets customers can voice opinions in seconds, learn all they need to know about a product or brand while standing in a retail aisle or sitting at their desk. Complex product or simple consumer item, it doesn't matter. So what really creates loyalty, what turns loyal customers into “advocates”? Our panel will answer these questions and your own when discussing how we as marketers, technologists, sellers and product developers really create repeat customers. See http://www.techbizconnection.org |
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