| The Evolution of Facebook Advertising - New Ways Marketers Are Driving Business Results. With organic reach on a steady decline (nearly 50 0rop in the past year), the question is not IF brands should advertise on Facebook but HOW they should advertise. Join MediaPost writer Erik Sass who will be moderating a panel including Rob Reed (Founder & Chief Innovation Officer of MomentFeed), Larry Weintraub (CEO of Fanscape), and more to be announced as they tackle the issues facing every brand and business using Facebook as a marketing tool. Topics will include: Setting the right campaign objectives: What business outcomes are you looking for? Reaching local audiences: Can you really see 10X results from local pages? Auto-play video ads through daily takeovers: Is it worth the $1M? The new right-rail ad unit: What will the value be? See http://www.eventbrite.com/e/the-evolution-of-facebook-advertising-new-ways-marketers-are-driving-business-results-tickets-11369674001 |
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