| Ole Eichhorn: Tips to Creating a Startup in 2014. Ole Eichhorn has more than 25 years of experience as an entrepreneur, software engineer, architect, and manager. In 2013 he founded eyesFinder, a company developing leading-edge Visual Search solutions. In 2011 he co-founded DoubleBeam, which develops mobile payments solutions, and currently serves as their CTO. Ole was the founding CTO of Aperio in 2001, the leader in digital pathology solutions, and actively participated in developing applications of this technology for patient care. Previous to that Ole served as SVP/Engineering at PayPal, GM of Online Billpay at Intuit, VP/Engineering for Digital Insight, and Director of Technology for XP Systems. Topics to be covered: • Fund raising: Friends, Angels, VCs, Strategics, Convertible debt, Priced rounds • Building a Great Team: Partners, Roles / CEO vs VPs, Titles / motivation, Compensation / benefits, Hiring plan, Interns, Contractors • Marketing: Essentials: name / logo / URL / identity, Positioning / tagline / elevator statement, Differentiators, Online: website / LinkedIn / Facebook / Twitter, Referrals, Cost of sales. See http://www.meetup.com/scv-startup |
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