| Mobile LAVA: Creating and Selling Solutions for Local Businesses. There are thousands of small businesses in Los Angeles County representing just about every category imaginable - from beauty salons to attorneys, restaurants to house painters, boutique retailers to local franchisees. Virtually all of these businesses are affected in some way by the ubiquitous smartphone-owning consumer, and they all feel the pressure to reach and engage those consumers through mobile. Amidst this still poorly met demand there exist huge opportunities for entrepreneurs. Of course, the size of the demand creates competition among startups and among large established players. The next installment of Mobile LAVA will examine the local small business environment, B2B and B2C mobile app strategies, and how different mobile technologies (geo-fencing, Beacon, text messaging, in-app messaging, and 3rd party directories) can work together to solve SMB challenges. See http://www.lava.org/event/local |
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