| 2014 JUMPSTART: LUNCH SPEAKER SERIES FOR ENTREPRENEURS. Customer Lifecycle – Marketing for Start-ups How should start-ups relate to the customer lifecycle: (i) acquisition; (ii) engagement; (iii) purchase; (iv) retention; and (v) referral? What specific actions do you think start-ups should take at each one of these phases of the customer lifecycle? If a start-up does not have marketing expertise in-house, what alternatives have you seen that have worked? Where does one begin to develop a marketing budget?These and other key questions will be addressed by a panel of four marketing experts. See https://www.eventbrite.com/e/2014-jumpstart-lunch-speaker-series-for-entrepreneurs-tickets-14386062099?ref=enivtefor001&invite=NzIwMDQ1NS9JbmdyaWQuR29vZG1hbkBsYWNkYy5vcmcvMA 0 0&utm_source=eb_email&utm_medium=email&utm_campaign=inviteformalv2&utm_term=attend&ref=enivtefor001 |
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