SAM Preccelerator Program Presents: "PR for Startups" with Jessica Engholm of ESSE PR. SSE PR’s founder Jessica Engholm will be providing an in-depth presentation and discussion on how startups can best utilize public relations. Jessica will address the notorious questions that startups really want answered: What type of companies need PR? When is it needed? What is the ROI? How much does it cost? Will it increase sales? How long will it take to see results? How should a startup select an agency? The program will also include an overview of public relations strategies and tactics, how PR differs between mature companies and startups, DIY methods versus professional services, and the ESSE PR program developed specificaly for startups. See
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