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From Running Lean to Scaling Lean: How to Get Traction
Date: January 14, 2016
Location:Santa Monica
From Running Lean to Scaling Lean: How to Get Traction. Whether it's getting the green light on a new venture, or securing an additional round of funding, entrepreneurs are constantly faced with the challenge of demonstrating progress to their stakeholders. The term stakeholder is loosely defined here to include anyone with a vested interest in your business idea. This could be an investor, corporate sponsor, spouse - even yourself. Remember that while ideas are cheap, acting on them can consume years of your life. Up until now, we have typically relied on two measures of progress: how much stuff we're building and how much money we are making. Both of these are unreliable proxies of progress that can lead us down the wrong path of building something nobody wants. In this talk, you’ll learn how to focus on a single metric that all stakeholders want, i.e. TRACTION! Further, you’ll learn how to use this metric to build a traction model, and identify the bottlenecks or constraints holding you back. For those already familiar with Running Lean (not a prerequisite to attend): The big epiphany in Running Lean was viewing your business model (not your solution) as the product. This talk will focus on how you measure the output of a working business model through additional thinking processes like the Theory of Constraints, Jobs-to-be-done, and Systems thinking. This talk previews content from my upcoming next book: Scaling Lean. You will receive a hardcopy of the book delivered to you when it comes out early next year. See
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