| Digital business, digital marketing, IoT and mobility are all driving more data into the enterprise. Analytics – finding meaningful patterns in data – provides the ability to turn data into profit, and competitive differentiation. Gartner has identified big data analytics as a Megatrend -- real time analytics for customer intelligence, predictive analytics, and meter data analytics. An IBM whitepaper states that the most successful organizations are ones that can react the quickest to (even proactively anticipate) changes in the market place. Consumer data -- profiles, surveys, preferences, activities, spending habits -- can be used to predict a reaction to a new product or service. Join us in February to gain an understanding of the critical role of analytics, the capabilities available right now, and the emerging trends in the marketplace. Arrive early for an informal roundtable on BI and Analytics – as well as great networking. Speaker for this vendor-neutral presentation will be Dallas Sinnett -Technical Sales Engineer, Business Analytics, IBM |
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