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Warner Bros Brings CPG Discipline to Digital Entertainment
Date: October 04, 2016
Location:Los Angeles
It is critical for Warner Brothers to understand what/when/how and why consumers buy across all retail channels to maximize revenue from its movie and TV properties. This includes Ultra 4K, Blue Ray, DVD, Video on Demand (IVOD and CVOD) and Download to Own (EST) sales. What data and analytical tools are being used to better understand the product life cycle of WBs entertainment properties? How can the data collected better inform all parts of the retail channel for WB to more efficiently go to market and maximize sales? How can a traditional CPG discipline be adapted to the digital world? Doug Montgomery, VP of Category Management for Global Retailers at Warner Bros will share his best practices and challenges that he has experienced in his 11+ years in the space. Light appetizers and first drink provided by eSage Group!
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