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Maximizing IP Through Design
Date: September 15, 2006
"Maximizing IP Through Design" Art Center College of Design. Two-day program for product development entrepreneurs to learn how to apply design principals in order to maximize the value of their Intellectual Property (IP). Participants will discover how to: develop diverse product applications for their IP; fully leverage IP in order to attract investors; develop a long-term IP startegy that increases company assets; and much more. Course participants can present real-world projects for review by instructors. Instructor: Brett Lovelady, Founder and President, Astro Studios. Clients include Nike, HP, Virgin, Sony, and Yahoo. Special guest: Patent attorney David Hong. See
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