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Pitch it to me: Connecting with Media Influencers
Date: November 09, 2006
Location:Santa Monica
"Pitch it to me: Connecting with Media Influencers" TCOSC. One of the biggest challenges technology companies face is learning how tell their stories in a way that causes an "a-ha" moment for media influencers, including journalists and industry analysts. It's been proven time and time again: media coverage often drives sales. The key to getting good media coverage is in capturing the attention of today's top journalists from the outset of a meeting. What makes a good story, and how can you get in front of your most important media contacts? This panel will answer those questions and many more as business and technology media influencers from Southern California gather to discuss how they develop stories and how you can be a part of them. Panel includes Peter Coffee, Technology Editor, eWeek; Dan Cox, Reporter, Los Angeles Business Journal; Brian Deagon, Technology Reporter, Investor's Business Daily; Kalpana Ettenson, Senior Editor, PCWorld; Benjamin F. Kuo, founder and editor,; Jeff Levy, KNX Business Radio; Dorothy Pomerantz, Reporter, ForbesSee . See
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