| "Web Analytics ROI" San Diego Software Council. Online ad spending approached $16 billion in 2006 and is estimated to grow an additional 650ver the next 5 years. One of the most important elements to ensuring the highest return on your online marketing spend is the effective planning, sourcing, implementation, and use of accurate, up-to-date, and scalable web analytics. We've put together a panel of top senior-level executives of the web analytics industry to discuss some of the hottest topics surrounding web analytics. See http://www.sdsic.org |
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