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Product Management- What Role?
Date: March 29, 2007
Location:San Diego
"Product Management- What Role?" San Diego Software Industry Council. This second session in the 2007 product management BIG cycle explores the various roles that intersect, overlap or blend with Product Management depending on company size, maturity and company leadership. How often is there debate over the role of product management in an organization? The short answer is often. Marketing roles are different depending on the size and maturity of the company as well as on the go-to-market and sales approaches. It is not uncommon to see product managers performing project management for engineering, stepping into a product marketing capacity to support tactical marketing, or working in a pre-sales role to support sales. See
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