| "An Executive's Guide to Creating Marketing Events that Drive Revenue -- Not Expenses! produced by the Software Council of Southern California. This program will share some effective, real-world examples of various types of marketing events that will reach and move your audience. industry expert will act as the moderator as well as overview the concept of industry marketing. You will then hear what a panel of industry professionals suggest, and then hear from some companies about how they used these and other approaches to cut through the clutter and reach their marketplace without spending the big bucks. See http://www.scsc.org/events/impact/july2804.html |
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