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Improve Your IQ (Innovation Quotient)
Date: May 03, 2007
Location:Santa Monica
"Improve Your IQ (Innovation Quotient)" PDMA LA. Innovation is becoming essential for the survival of a business, as competition continues to heat up and business models (as well as products) become obsolete at a faster rate. Faster and better execution, while necessary, is no longer sufficient to grow or even sustain a business. The organization must continuously think “out of the box”, not just in products but in all aspects of their business. We will discuss ways of increasing innovation, not just in products but in other aspects of the business as well. Joint event of PDMA-LA and Technology Council of Southern California. See
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