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From Discovery to Launch
Date: January 12, 2004
Location: San Diego
"From Discovery to Launch: Unpacking The Fuzzy Front-End" Product Development and Management Association. George Walls, Marketing Professional. How do you get from product idea to launch? It is a rocky road and, in the end, despite great engineering, 750f all new products fail in the marketplace. To succeed in today's global environment, products need more than good engineering. See
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