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The Promise and the Pitfalls of Customer Relationship Management Systems
Date: December 02, 2004
Location:Woodland Hills
"How to Realize the Promise and Avoid the Pitfalls of Customer Relationship Management Systems" AeA. Even though CRM is the fastest growing segment of the application software business, we frequently hear about unsuccessful CRM implementations. Why are these implementation unsuccessful? What would it take to make them successful? What are the common pitfalls? What are the true costs of CRM and how do you measure ROI? Email joella_lapiana@aeanet.org
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