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Innovation: Making it REAL and a True Competitive Advantage
Date: October 16, 2007
"Innovation: Making it REAL and a True Competitive Advantage" PDMA SoCal. Innovation is a concept gaining widespread notoriety in today’s business environment. The term, however, has become a buzzword. Often misused, it can create confusion among customers and employees alike, and can even erode shareholder value. What is innovation really? With so many definitions and different approaches, how do you decide what it means to you and your organization, and how do you establish a true innovation-based organization? See
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