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Second Life: Open for Business?
Date: October 11, 2007
WITI OC Regional Network Event - Second Life: Open for Business? Fully immersive 3D virtual worlds such as Second Life are seriously entertaining. They also represent a serious business opportunity. Over 85 major brands - in categories ranging from automotive to tourism - have staked out their territory in Second Life. Innovative corporations, universities, politicians and not-for-profits are using the medium to achieve real-world objectives. The big picture: over 9 million global residents conducting transactions averaging $1.5 million per day. See
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