| "Being Global: It Means More Than Hanging a Map on the Wall" PDMA - Los Angeles Chapter. Are you ready to go global but are not sure how to start? Frustrated by how hard it is to adopt your products to other languages and cultures? Having trouble getting traction in non-domestic markets? We all know globalization is the way of the future, yet many of us aren't sure we fully grok building products for global markets. It starts with obtaining the appropriate product requirements, and it requires a sensitivity to being "Glocal": designed to be global, easily adopted to be local. John Slade, Vice President of Global Product Management at Yahoo!, has been through the joys and tears of becoming global and will share his many experiences as well as numerous tip and techniques. See http://www.productinnovators.com/losangeles/ |
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