| " Product Failures: The Key to Breakthrough Innovation" PDMA SoCal. Just as product successes are important to an organization, so are failures a crucial element in creating breakthrough product innovation. Imperative in today's globally competitive world, breakthrough innovation is so extraordinarily hard because it requires organizations built for efficiency to do what feels unnatural: Explore. Experiment. Foul Up. Listen to Steve Hart, Co-Founder of Viasat, and Mark Steele, VP of Motorola, discuss product failures and lessons learned from their own experiences relating to communication and other industries. See http://www.pdmasocal.org |
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