| "How Analytics is Forcing Marketing to be More Accountable" CommNexus. With the explosive growth in the analytics market with software like Google Analytics, Web analytics, search analytics, ad analytics, mobile analytics and more, there are many ways for marketers to show clear ROI on their marketing investments. Analytics is now becoming a critical part of how marketers demonstrate the value of their programs to senior management. This session will feature panelists from a diverse range of analytics software categories and will explore the options and the marketer’s need for using analytics as a critical performance measurement tool to help them increase their marketing budgets. See http://www.commnexus.org |
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