| "Action & Sport Superstars To Advise Zoot Sports on Going the Distance" San Diego MIT Enterprise Forum. How does a "premium" brand grow while remaining true to its "core" market and highly profitable? What strategies can be employed to gain commitment for factory time when the factory has such major clients as Nike and Quiksilver? Panel includes: Brian Enge, Zoot Sports; Marco Thompson, ASI/Express Ventures; Fernando Aguerre, Liquid Tribe; Marc Schmid, ArtFunction; Roger Wyett, Hurley. See http://mitforum.kintera.org/ZootSports |
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