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Online Advertising
Date: May 10, 2008
"How new avenues for advertising will influence the buying decisions of the consumer" Caltech/MIT Enterprise Forum. Today's program will examine coming advances in Web 2.0 and other key issues in technology and business impacting the future of online advertising, new media and mobile commerce. Is mobile advertising the next major landgrab in online commerce? Who will be the winners in the convergence of the Web, television and mobile? Are the Big Players or small nimble startups the best bet? See
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