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Growing Power of The
Date: May 15, 2008
The Growing Power of The "C" in B2B Marketing Today. SoCalAMA. B2B companies are realizing the importance of meeting the needs of the end consumer, no matter where their product or service lies in the B2B2C chain. It is their strategic outreach to the consumer - whether directly or indirectly - that is maximizing the loyalty of their B2B customers and often introduces their brand to today's discerning consumer. Sandra Bell, CMO of The First American Corporation, will present an enlightening view of how many firmly rooted B2B organizations can use the power of the end-using consumer. See
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