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Date: June 06, 2008
Location:San Diego
Buyer "Personas" Can Improve Your Web Site and More. SDSIC Sales & Marketing BIG. Do you have multiple "buying influencers” in your target companies? By creating Buyer "personas," you can uncover new insights into your target buyers' needs, wants, and demands. You'll discover how to use buyer personas to anticipate the way each buyer will react to your product -- and to your website. Johnny Chan and Nick Urbani from eBoost Marketing will show you how they used buyer personas in a case study for LeonardoMD. See
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