CallFire Shifts Execs

Santa Monica-based CallFire, which offers up cloud-based text and voice communications services, said today that it has shifted the roles of two of its founders. The company said that TJ Thinakaran, Co-Founder and COO, has become Chief Services Officer for the company, and that Punit Shah, Co-Founder and CIO, will become Chief Product Officer. The company said the changes will allow Thinakaran to increase his focus on partner relationships, and will allow Shah to expand beyond his current role in managing the company's internal business intelligence and data warehouse to help in its product development and strategy. CallFire is led by Ron Burr.